Whole Food Center


We often hear that it is more expensive to eat healthy, or real food cost more. You can definitely eat ethically, healthy and high quality on a budget and we are going to show you how.

Good food got a reputation for being more expensive because of places like Whole Paycheck and the food industry promoting and advertising “healthy” processed foods as being better, when they really just came with a higher price tag. Sometimes those "healthy" foods are not all that they seem- like when prison labor is being used to make goat cheese.

Just because things have fancy packaging and cost more, doesn't mean that it's better. Sometimes, it is all just advertising.


Our shopping guide will help make it easy for you to great food for a great price. We know you’re busy and can’t spend all your time researching which brand of beans is the best- so we did it for you. 


Here are some ways our shopping guide helps you save money:


We steer you away from fake organic products. Many companies sell “organic” products, but there is nothing organic about them. Factory farms, monocropping, and poor labor standards- these brands rely on shady certifiers to get their organic seal. We help you avoid these products, saving you from spending more money on a product that is not worth it.


We show you how to get the most nutritional bang for every buck. Canned wild salmon, with the skin and bones, contains a huge amount of omega-3, protein, calcium, b-12 and a bunch of other nutrients. You can get a 14 oz can of it for about $4.00. Wild Alaskan salmon is amazing food, and so inexpensive. Knowing the right brands is key to make sure the fishery is environmentally friendly, the workers and fisherman are taken good care of and the product is high quality. At many natural food stores, you can pay four dollars or more for just six ounces. We show you how to get the same quality, but for far less.

Frozen fruits and veggies are another one of our favorite bang for the buck finds especially frozen spinach. Frozen fruits and veggies are just as nutritious as fresh and in many cases are actually more nutrient-dense because they are picked when ripe and processed right away, while many fresh fruits and veggies are picked unripe and either gassed to ripen, or ripen while traveling. Often times frozen costs much less per pound than fresh and lasts longer. Less food wasted = more money saved.

We show you how to substitute things you may be buying for a much better value. Buy bags of dried beans and lentils for far less than canned and use an instant pot to cook them super fast. Buy a whole chicken and cut it into parts, rather than buying boneless, skinless breasts and other parts. You also get the leftover carcass to make soup with, an extra meal itself and a great way to use up random veggies and food scraps you may have. You can also freeze the soup in single-portion containers, giving you an easy, nutritious and hot meal.

We show you when the same manufacturer is selling the same products under different labels- and which one to buy. The Carolina Organic Brand brown rice typically sells for about $3-$4 for a two-pound bag, while the Mahatama Organic Brand typically sells for about $5-$6 for a two-pound bag, despite being the exact same organic brown rice.

Our in-depth knowledge of the food and supplement industry is what allows us to bring you a shopping guide unlike any other before it. No one cares more for your health than we do and no one has ever put together a shopping guide quite like this one.

You can find all kinds of awesome advice to help you save money and eat better (like ways to sneak more veggies into your kids!) in our whole food center and shopping guide.


The shopping guide is a living document, updated yearly (or whenever we find out someone has gone to the dark side). Your purchase of the 2019 guide will include the 2020 update.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. All content found on, including text, images, audio, or other formats were created for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or otherwise qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If not provided, sources are always available upon request.